You market your business to clients for 8 hours straight; yet when you have to write the ‘About Us’ section for your website, you’re at a loss for words? Or you devise excellent strategies for your business’s future, but when you have to capture the past month’s financial data you feel absolutely drained?Does this sound familiar?

Your Strength Zone – What Is It?

There are certain tasks that you excel at more than others. You enjoy doing them and in fact it comes so naturally to you that it doesn’t feel like work at all. Then there are tasks that drain your energy to no end. Even if the tasks are simple you dread completing them.

When you are busy with those activities that energise and excite you, you are operating in your Strength Zone. In this zone you will:

Be happier

Be more productive

Deliver high-quality work

Increase your impact

Build something sustainable

When you are spending most of your time functioning in your Strength Zone, you will be more productive and deliver better quality work and consequently you will have maximum impact in your business, your community, the world!

Your Strength Zone – How to Stay There

Our resources are finite. We don’t have unlimited time and unlimited energy and the sooner we embrace this fact and work around it, the better off we’ll be.

The good news is that different people have different Strength Zones and many of those activities that drain your energy actually energise someone else. The key here is to partner with people who enjoy those tasks that you don’t. This allows you to focus on what you’re good at and someone else to take care of the things you’re not so good at. It allows you to spend the majority of your time in your Strength Zone.

You increase your impact by letting go and letting others help you. Heaven knows the world needs good influence. The world needs what you can contribute maximally. Achieve it through delegating, outsourcing, partnering, begging... whichever way you choose, just start doing it!

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